Real-time articles and updates are indispensable in today's world, offering news portals a significant advantage. Combined with Google’s red “Live” badge, this effect is amplified, driving more readers to the platform. This badge signals to readers that they can find the latest information here, making it highly attractive for news portals by increasing both visibility and click-through rates. With live blogs and proper implementation, obtaining the “Live” badge is possible even without prior approval from Google. This article provides an overview of the requirements and how to best achieve the badge using Tickaroo Live Blog.
Google awards the red “LIVE” badge to live blogs that offer real-time reporting with regularly updated content. There are two ways to be listed as “Live” on Google and receive the red badge:
For the first option, no additional Google approval or whitelisting is required. Implementing structured LiveBlogPosting markup is sufficient, enabling any publisher with proper technical setup and regular updates to qualify for the “LIVE” badge. The second option is exclusive to approved publishers through Google’s Early Access Program.
LiveBlogPosting markup is essential for listing as a liveblog with the red “LIVE” badge in Google Top Stories. Based on the Schema.org standard, this markup helps Google identify and label real-time content. Regular updates and correct implementation are crucial. Here’s how it works:
Tickaroo provides several methods for integrating LiveBlogPosting markup and optimizing for visibility:
Successful live blogs are both timely and engaging. Key tips include:
Google’s red “LIVE” badge is a valuable tool for increasing visibility and engagement. With proper LiveBlogPosting markup, Tickaroo live blogs meet all requirements for Top Stories appearance. Regular updates, clear formatting, and multimedia elements are key to an appealing and informative live blog. Tickaroo solutions simplify leveraging the “LIVE” badge benefits, providing readers with real-time information efficiently.