Live coverage is becoming an increasingly central format for how audiences follow fast‑moving stories, from breaking news to major sports events. As this shift accelerates, publishers face new challenges: ensuring live content can be produced collaboratively, discovered easily, and deployed consistently across multiple brands.
This is the context behind Groupe Centre France’s decision to adopt Tickaroo’s liveblogging platform across nine of its titles, strengthening newsroom workflows, improving audience experience, elevating both news and sports reporting, and better optimising SEO.
Groupe Centre France needed a system capable of supporting real‑time collaboration, flexible newsroom setups, and cross‑brand distribution.
Tickaroo’s platform provides this foundation through:
The partnership also supports how Groupe Centre France delivers live sports coverage, including a wide range of league fixtures across multiple sports, alongside major tournaments.
By leveraging automated sports data pushes within their Tickaroo environment, Groupe Centre France newsrooms can instantly publish key moments, goals, tries, cards, substitutions, scores, and major game developments. This reduces manual updates and frees up journalists’ time to focus on context and narrative, supported by richer visuals, video, and interactive elements.
The result is a far more dynamic and immersive experience for audiences, without adding pressure to busy newsrooms.
With Groupe Centre France previously struggling to optimise its liveblogs for SEO, search performance has been a key driver of the partnership.
Tickaroo’s structured data approach, including a dedicated JSON‑LD feed and HTML‑integrated content, allows Groupe Centre France live blogs to be indexed by Google as stories develop. This enhancement transforms live coverage into a reliable and continually updated source of organic traffic.
Modernising the liveblog interface mattered just as much as improving the workflow and visibility.
With Tickaroo’s flexible front end, Groupe Centre France teams can easily tailor the design of their liveblogs, so they integrate seamlessly across websites and mobile apps. Readers benefit from a more consistent and user‑friendly experience.
Inside the newsroom, adoption has been rapid. Journalists describe the back office as intuitive, fast, and well organised, making it easier to produce and manage high‑velocity live coverage.
Yidir Plantade, Editorial Director at Groupe Centre France, says:
“Working with Tickaroo has greatly improved our liveblogging capacities. Teams can now work faster, collaborate more easily, and publish live content that is properly indexed and distributed across multiple brands. Not only that, but the Tickaroo team has been consistently supportive, always good‑humoured and helpful, especially during the stressful moments of transitioning to a new technology.”
Oliver Schittenhelm, Head of Strategic Partnerships at Tickaroo, adds:
“Regional publishers are under real pressure to deliver fast, high-quality live coverage across multiple titles without increasing operational load. Our work with Groupe Centre France shows how stronger SEO foundations, flexible workflows, and seamless content sharing can support that growth sustainably. We’re happy to support regional publishers to scale live reporting in a way that fits how their newsrooms already work.”
If you have any questions about our liveblogging tool, its features, or how it fits into your newsroom, simply fill out the contact form below - we’ll get back to you shortly.
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