Tickaroo Live Blog Case Studies

Tickaroo + Purple: Connecting Live Reporting with Modern Newsroom Workflows

Written by Victoria | 11 March 2026

The newsrooms of tomorrow demand speed, flexibility, and integration. That’s why we have partnered with Purple to build a powerful ecosystem for shared clients, including Somedia AG and Hamburger Morgenpost (Morgenpost Verlag GmbH), combining our expertise in live reporting with Purple’s API-driven, headless CMS built for digital-first publishing.


Purple’s CMS supports the full editorial lifecycle, from planning and writing to media management and multi-channel distribution. Tickaroo’s platform integrates seamlessly into this environment to power liveblogs that are easy to launch, manage, and update, allowing journalists to focus on reporting as stories unfold. 

This ecosystem enables newsrooms using Purple’s CMS to add real-time live coverage to their storytelling. Liveblogs are created and managed in the Tickaroo editor and embedded where needed, fitting seamlessly into existing editorial workflows and enabling the team to publish richer stories, faster.  

 

Through our partnership with Purple, newsrooms benefit from:

  • Real-time syncing, reducing manual steps and enabling faster publishing during breaking news and live events, without delays.
  • A unified workflow where reporters and editors stay in one system, bringing live updates and story production together for smoother collaboration.
  • Liveblogs embedded directly in the CMS, making it easier to enrich coverage, add context, and maintain full editorial oversight.
  • Liveblogs embedded directly in the CMS, making it easier to enrich coverage, add context, and maintain full editorial oversight.
  • Instant multi-platform distribution, ensuring real-time coverage is automatically pushed across web, apps, newsletters, and more.
  • A streamlined editorial ecosystem, eliminating duplicate editing, parallel tools, and unnecessary handoffs, reducing errors and operational complexity.

 

Benjamin Kolb, Co-Founder & CTO of Purple comments: 

“Live reporting is a key driver of traffic and reader engagement for many publishers. With Tickaroo, we are bringing one of the most sophisticated live blogging solutions directly to our platform, thereby creating an ecosystem together. For our customers, this means a consistent workflow that is technically stable and grows editorially, whether it's regional news or a major live event.” 

 

Oliver Schittenhelm, our Head of Strategic Partnerships says:

“Liveblogs are expanding across every editorial area, news, sports, lifestyle, and events. Our partnership with Purple removes barriers and helps publishers scale that growth. We are excited to empower journalists with the tools they need to lead the next era of digital storytelling.”

 

Together, we’re supporting publishers to build flexible, scalable operations ready for whatever tomorrow’s newsrooms demand.

 

 

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