Streamlining Sports Reporting: A Case from Der Spiegel

The Spiegel team has relied on Tickaroo Live Blog software for its live coverage for years. The newsroom consistently utilizes live blogs to inform their readers about global political events and sports matches, ranging from the Basketball World Cup to the FIFA Women's World Cup. Usability is paramount for both the editorial staff and readers, ensuring a seamless experience for all involved.

Leveraging Multi-Reporter Mode

Tickaroo’s reporter-friendly liveblog tool is not only simple to use but also effortless for editors from different departments to master. During the Paris 2024 Summer Olympics, 8 journalists from Der Spiegel used the multi-reporter function to power a dynamic live blog. Reporting from both the main office in Hamburg and directly on location, they delivered timely, informative, and entertaining coverage from day one. This collaborative approach enabled comprehensive reporting, giving readers a rich and engaging view of the event from multiple perspectives.

Room for Flexibility

Tickaroo Live Blog software offers plenty of room for flexibility. Publishers can tailor their content and tone to suit the needs of their audience.

When reading Der Spiegel's sports live blogs, readers seek entertainment and enjoyment from following their favorite sports. Here, newsroom reporters adapt their reporting style to resonate with their audience.  Der Spiegel not only assigns multiple reporters to cover the game but also has them engage in a lively dialogue with each other. They ask questions, express emotions with emojis, and crack jokes. By injecting personality into their reporting, they effectively engage readers and forge deeper connections with them.

Connecting Readers to Live Coverage

Engaging readers as active participants - not just passive observers - helps build loyalty and encourages them to return for future coverage. Der Spiegel’s Day 1 live blog of the Paris 2024 Summer Olympics is a great example of how interactive elements can transform live reporting into a richer, more connected experience:

• Add playful, interactive elements: The blog features a teaser for Der Spiegel’s “Olympia Quiz” with a lighthearted question: Do you know the names of the Paris 2024 mascots? Readers who click are taken to a separate page to test their knowledge - entertaining them and increasing time on site. These interactions also signal relevance to search engines, boosting overall visibility.
• Make space for audience voices: Adding a live poll takes seconds in the Tickaroo editor, but the impact is significant. In this case, over 2,000 readers shared their predictions for how many medals Germany would win. Quick, low-barrier touchpoints like this spark engagement and create a sense of shared experience.
• Show the human side of reporting: Modern audiences appreciate transparency and personality. One post featured a reporter sheltering his phone under a rain jacket while blogging from the rainy streets of Paris. These glimpses behind the scenes humanize coverage, entertain readers, and make the newsroom feel more relatable.

Optimizing Sports Coverage

In the fast-paced realm of sports coverage, concentrating solely on the game without being hindered by technical glitches is crucial. When reporting on sports events, Der Spiegel journalists select from a range of pre-made sports templates that come pre-configured with all the necessary settings. As the game unfolds, our user-friendly platform empowers them to integrate various engaging elements into their coverage within seconds seamlessly. Whether social media embeds, on-field images, and videos, or template-specific elements like scoreboards or player cards, Der Spiegel reporters leverage the intuitive live blogging platform to captivate readers without getting distracted by technical issues. With the platform's rock-solid performance and 24/7 automated monitoring, the newsroom gains a competitive edge in the dynamic world of news reporting.   

Thriving in Collaboration

Der Spiegel, a highly respected and widely read news publication with an international journalism reputation, is also one of the most visited news sites in Germany. With over 200 million monthly visits, it is clear that Der Spiegel’s editorial staff's emphasis on relevant and timely news updates, as well as important political current affairs, resonates strongly with its readers. Whether it is a large-scale event like the Olympics, a planned news blog about Brexit, or the latest breaking news, Der Spiegel counts on Tickaroo Live Blog to always provide them with the new standard in live content technology.