Live blogs have been a key format for covering elections for years. With their speed and versatility they're often used to keep audiences informed on which candidate is currently winning which race.
But is this what audiences actually want to know? Or is there more to election coverage? And if so, how do we go about providing audiences with content that actually gets them excited and willing to trust the news again?
To answer these questions, many media companies are re-focusing on audience-first strategies. And we've noticed that a lot of these strategies can be carried out and enhanced with the help of live blogs.
So here are some helpful tips for how you can use live blogs this election season to connect with your audiences.
In this whitepaper we’ll show you…
… how live blogs have been successfully used to engage audiences with election coverage in the past,
… concrete ways for you to use audience-first strategies within your election live coverage,
… how one client managed to captivate their online audience 10x more effectively with their election live blog than with their other election coverage.
Access this whitepaper today!