Tickaroo Marketplace - Buying and Selling Live Blogs

 

 

 

News live blogs - ready when you are

Leading news agencies like Deutsche (Germany), APA (Austria), and Keystone-SDA (Switzerland) have partnered with Tickaroo to provide their clients with a streamlined way to book news live blogs. When a live blog is booked via the Tickaroo platform, it is automatically added to the list of live blogs belonging to the respective organisation. That means that it can be seamlessly integrated into their website via Embed JS and boosted with SEO solutions such as schema.org, AMP and HTML Prefetch. It can be left “as is” or added to should the editors want to include more local information. Despite not having any boots on the ground or being able to even watch the event live, media houses are guaranteed quality coverage when they need it most – live! 

Booking sports live blogs

Marketplace isn’t just about news blogs, there are also sports-oriented liveblogs that can be booked – for example, Sport-Informations-Dienst offers their live blogs in Tickaroo Marketplace. From upcoming soccer matches to American Football games or handball, readers are kept informed in real-time thanks to SID’s reporting as well as Tickaroo’s stable and scalable digital publishing platform. Note: their live blogs are currently only available in German. 

 

Content Streams streamline workflows by letting publishers seamlessly integrate content from multiple sources into their live blogs. Many use this feature alongside live blogs purchased from the Tickaroo Marketplace.

Here’s how our clients leverage this combination with their election live coverage:

• They book a live blog covering the federal election from the Marketplace.
• They create their own live blogs for regional coverage.
• They integrate content from the purchased live blog into their own regional blogs.
• Alternatively, they enhance the main blog by adding their own local updates.

Content Streams empower publishers to seamlessly syndicate Marketplace live blog posts into other live blogs, ensuring tailored, rich coverage while maintaining a smooth and efficient process for publishers.

 

Writing and selling

Booking live blogs is only part of Marketplace’s appeal – it’s also possible for clients to offer theirs as well. If a reporter is covering something of particular interest, for example a breaking news story, they might be the only one with access to the latest updates and live on location. By writing a live blog and offering it in Marketplace, other news organisations can also book it. All it takes is to add a checkmark to a dropdown menu and the live blog is good to go – national or even international!