What is a Tickaroo Marketplace?
The Tickaroo Marketplace is a platform where publishers can buy and sell live blogs in just a few clicks. Buyes get access to a wide range of live coverage from trusted providers, while sellers can expand their reach and monetize their content.
The process is simple: browse live blogs, preview, purchase, and customize - or set your own pricing and offer live blogs to others.
How do I access Tickaroo Marketplace?
Tickaroo Marketplace is part of our Live Blog software, so you’ll need a Tickaroo Live Blog account to use it.
Once logged in, simply go to the Marketplace tab - from there, you can sell your live blogs or purchase coverage from trusted news providers.
Don't have an account yet? No worries - try all of our software features, including Marketplace, in a free 14-day trial!
For buyers: get instant access to live coverage
When major news breaks, some publishers may lack the staff or on-site reporters to cover the event themselves. With the Tickaroo Marketplace, they can purchase live blogs from trusted providers, ensuring timely and comprehensive coverage without the added cost and effort of producing it themselves.
The purchased live blog can be customized and supplemented with their own updates, allowing publishers to maintain their unique voice while delivering real-time news to their audience.
🗞️ News live blogs: ready when you are
The Tickaroo Marketplace makes it easy for publishers to buy live blogs from trusted news providers, covering everything from entertainment events like the Oscars 2025 to major political stories like coalition negotiations after the German federal elections.
Leading news agencies such as Deutsche Presse-Agentur (Germany), APA (Austria), and Keystone-SDA (Switzerland) have partnered with Tickaroo to provide their clients with a streamlined way to book news live blogs. Publishers can purchase high-quality live coverage directly from these providers, ensuring timely and reliable reporting without the need for on-site staff.
When a live blog is booked via the Tickaroo platform, it is automatically added to the list of live blogs belonging to the respective organisation. That means that it can be seamlessly integrated into their website via Embed JS and boosted with SEO solutions such as schema.org, AMP and HTML Prefetch. It can be left “as is” or edited should the editors want to include more local information. Despite not having any boots on the ground or being able to even watch the event live, media houses are guaranteed quality coverage when they need it most – live!
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⛹️ Booking sports live blogs
Marketplace isn’t just about news blogs, there are also sports-oriented liveblogs that can be booked – for example, Sport-Informations-Dienst offers their live blogs in Tickaroo Marketplace. From upcoming soccer matches to American Football games or handball, readers are kept informed in real-time thanks to SID’s reporting as well as Tickaroo’s stable and scalable digital publishing platform. Note: their live blogs are currently only available in German.
Pro tip: Use Live Sports Data for effortless coverage - our latest feature automatically adds team details, player stats, and live events to your live blog, letting you focus on reporting instead of manual updates!
Content streams & Marketplace
Pro tip: With our Content Streams feature, you can feed updates from a purchased live blog into multiple other live blogs, maximizing your coverage effortlessly!
Content Streams simplify workflows by allowing publishers to integrate content from multiple sources into their live blogs. When combined with the Tickaroo Marketplace, this feature makes live coverage even more efficient and scalable.
Here’s how publishers use this combination for election coverage:
- They purchase a federal election live blog from the Marketplace.
- They create their own live blogs for regional coverage.
- They either feed updates from the purchased live blog into their regional blogs or enrich the main election blog with local updates.
For sellers: expand your reach and revenue
The Tickaroo Marketplace gives live blog providers a powerful way to monetize their coverage and reach a wider audience.
When a reporter is covering a major event - especially breaking news - they might be the only one with direct access to real-time updates. By listing their live blog on the Marketplace, they allow other news organizations to book it, ensuring broader distribution and impact. Once your account has been approved to sell content in the marketplace, all it takes is to add a checkmark to a dropdown menu and the live blog is available to purchase – nationally or even internationally!
Beyond generating revenue, the Marketplace also acts as a visibility booster, amplifying your brand and positioning them as a trusted source for live reporting.
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Conclusion
The Tickaroo Marketplace makes live coverage easier, smarter, and more profitable. Publishers get instant access to high-quality live blogs, while providers can monetize their coverage and reach a wider audience. With features like Content Streams and Live Sports Data, it’s never been simpler to deliver real-time news and sports updates. Whether you're looking to buy or sell, the Marketplace helps you stay ahead in live reporting.
