Together with Tickaroo Live Blog, Der Spiegel constantly surpasses their goal of providing their...
Read More
With more than 11 million monthly visits, Nordbayern is one of the most important news websites in Nürnberg and the surrounding region. The website and the app provide users with local and national stories. Nordbayern relies on Tickaroo's liveblogging software to update readers quickly and effectively on daily events.
.svg)
How Nordbayern Uses Live Blogs
Nordbayern uses Tickaroo's liveblogging software for all types of live events, from sports such as handball and ice hockey to live reporting concerts. With the help of custom templates, information can be shared easily with Nordbayern’s online community. In addition to live game updates, reporters provide numerous contextual posts, pictures, and videos to bring fans the fullest game experience possible.
Nordbayern also uses Tickaroo’s live reporting technology to publish timely regional news or cultural event updates directly on their website or app. The live content software helps real-time posts provide a direct link for readers, meaning they never have to miss a single detail. Whether a post contains text, a link, videos, or photos, new standards in online reporting are constantly being set.
Nordbayern also uses Tickaroo’s live reporting technology to publish timely regional news or cultural event updates directly on their website or app. The live content software helps real-time posts provide a direct link for readers, meaning they never have to miss a single detail. Whether a post contains text, a link, videos, or photos, new standards in online reporting are constantly being set.
Liveblogging the “Rock im Park” Music Festival
Nordbayern first covered one of Germany's most famous music festivals with Tickaroo Live Blog in 2019. Since then, they choose Tickaroo Live Blog to report effectively on three days of fan-packed venues. Whether to the staff or users on- or off-site, they deliver the event's energy to readers. Via the intuitive Live Blog app, journalists can easily share all updates directly into native apps or to their content management system.
Nordbayern also uses Tickaroo’s live reporting technology to publish timely regional news or cultural event updates directly on their website or app. The live content software helps real-time posts provide a direct link for readers, meaning they never have to miss a single detail. Whether a post contains text, a link, videos, or photos, new standards in online reporting are constantly being set.
.png?width=723&height=453&name=Hubspot%20Blog%20Images%20(3).png)
Offering Engaging Experience for Everyone
Live blogs offer an ideal platform to captivate readers, especially those unable to attend events in person. In their "Rock im Park" coverage, Nordbayern leveraged a blend of visuals, including pictures and videos, alongside updates on band performances and the festival ambiance.
Even for attendees, it's impossible to catch every concert simultaneously. During the festival, Nordbayern reporters split up to provide updates from different bands performing. Additionally, they integrated external articles featuring pictures of various bands, appealing to readers who missed out on concerts they were interested in. This approach captivates audiences and keeps them engaged with the website for longer periods.
With the flexibility of the live blog format, Nordbayern took it a step further in 2020 by introducing a "fictional Rock im Park" live blog after the festival was canceled due to COVID-19 regulations. Leveraging curated content from previous years and a sprinkle of creativity from reporters, they crafted an exciting experience for those confined to their homes during the pandemic.
Cooperation of Multiple Reporters on the Ground
For large events, there's always a need for more reporters. Thanks to the multi-reporter function, numerous reporters can upload various forms of content simultaneously. Interviews, impressions, and even simple editing can be carried out on-site and directly displayed in the live blog or sent for review. The additional editorial publishing function allows editors to set all posts in the live blog to invisible until the editing staff has approved them. This helps to ensure that the live content is curated in a comprehensive and easily consumable manner.
Not Just For Fun: Providing Timely Updates
Managing the crowd and keeping attendees informed can be challenging during large events like festivals. Tickaroo's liveblogging software streamlines the process, allowing publishers to swiftly deliver the updates their readers demand without reporters getting bogged down by technical concerns.
Nordbayern utilized live blogs to disseminate crucial information to their audience. In addition to sharing details about the lineup and program, dedicated reporters provided real-time updates on crowd sizes at various stages, food prices, and even the status of restroom supplies.
Why We Like Working With Nordbayern
Nordbayern leverages Tickaroo Live Blog's numerous templates, features, and functions to deliver timely updates to their readers. With our liveblogging software, they cover a wide range of topics and events, showcasing the creativity of their reporters and providing readers with an exciting and unique experience. We're looking forward to seeing how the Nordbayern team will use our liveblogging software to cover Rock im Park 2024!
