In this interview with Ashley Norris from FIPP.com, Tickaroo's CEO Naomi Owusu talks about the challenges facing journalists in this world of real-time coverage and how liveblogging will continue to play a significant role in the evolving media landscape.
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Photo by Marvin Meyer on Unsplash
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What's the interview about?
Along with sharing how she got her start with liveblogging technology, Naomi shares insights she has collected over the years from working closely with the news and sports industry.
Here are some of our favourite quotes:
"Real-time storytelling can be very challenging. To get news online, validate sources, deal with fake news, and find a voice that people can relate to is an art itself. Nowadays, journalists and editors have to handle the software, technical issues, unstable applications, usability issues, various incoming sources of information and even GDPR. Our objective is to provide an easy-to-use, stable tool for journalists. Even when a media company’s reach grows exponentially the journalist does not have to worry about technical or usability issues but can solely concentrate on the story, the readers, and the sources. That is our primary motivation."
"I think it has become a format that, in some cases – and depending on the news – keeps people more connected and engaged than a traditional article. It is also an additional tool for journalists to cover a story where minutes can make a significant difference. We live in a busy time, and live blogs reflect that dynamic well. Information floods people from morning till night. One historic event follows the next. Live blogs can help to give a time-saving overview of the current state, and the audience can always decide where they want to go for a deep dive, such as reading an article or watching an interview to get more information."
For more insights, check out the full article here!
